TikTok transforms new dimensions of digital marketing – Bangkok Post - Freelance Rack

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Monday, April 27, 2020

TikTok transforms new dimensions of digital marketing – Bangkok Post

Offers breakthrough ads weapons for early-adopting marketers

TikTok, the world’s leading and fast-growing short-video platform, ranked the number one downloaded app globally, now offers an alternative marketing solution for advertisers to reach and engage with diverse target audiences across the world. 

Thanks to TikTok’s unique and trend-setting formats, short videos can easily be created and shared. TikTok has completely disrupted the way people around the world express creativity. It inspires a distinctive form of short-video contents. In addition to the marketing standpoints, TikTok is offered as a marketing solution to help brands maximise their reach to target audiences, create awareness, and engage with new-generation consumers.

Unlike other platforms, TikTok has invented hashtag challenges and marketing campaigns, which drive engagement between brands and target audiences. It enables brands to connect creatively and authentically with TikTok’s millions of users around the world. In the digital age, TikTok has become a platform of choices for people around the world to experience and enjoy creative contents. Brand marketers and advertisers recognise how TikTok has an influence over new-generation consumers. 

TikTok offers two ads solutions including:

Option 1: For “Reach” purpose 

• Brand Takeover: help brands attain as high as 100 percent share of voice. It allows brands to raise awareness of campaigns even before people enter the feed.

• Top View: Displayed at the first in-feed position, it helps brands achieve reach, traffic and consideration. It can yield millions of views and impressions each day.

• In-Feed Ads: Appeared in feeds while people explore video contents.

Option 2: For “Engagement” purpose

• Hashtag Challenge: Allows brands to launch a viral campaign by creating a video and inviting people to participate. It is a salient way for brands to actively engage with mass consumers through user-generated contents

• Branded Effects: Allows brands to create short videos and select a variety of branded effects like pictures and sounds to accompany videos. These effects can also bring a profound level of in-depth brand recognition and user engagement.

TikTok’s marketing solutions can dramatically change the digital marketing landscape. To place ads on TikTok (for the Thai market), there are two contact channels: 1) Automatic Placement and 2) Preferred Placement

• For customised-ad solutions (hashtag campaigns, branded effects), please contact TikTok’s Monetisation team at advertiser@tiktok.com.

• For general ad placements, please log in ads.tiktok.com. TikTok will later review and authorise.

TikTok has revolutionised digital marketing and advertising solutions. Unlike any other platforms, it provides brand marketers and advertisers unprecedented ways to create fun and inspiring contents with which to connect with diverse target audiences who are at the forefront of the latest trends and movements.

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