Announcing the launch of the Digital Marketing Mixer – European Gaming Industry News - Freelance Rack

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Tuesday, May 5, 2020

Announcing the launch of the Digital Marketing Mixer – European Gaming Industry News

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Fifth US license for player-centric affiliate in a year and just two weeks since Colorado approval has been granted a license to operate in West Virginia – its fifth US affiliate license in less than a year, and just two weeks since Colorado regulators gave the rapidly growing brand its stamp of approval.

Founded in 2019 with a vision to transform how the affiliate sector creates, captures, and converts traffic into profitable returning customers, with a player-centric and brand-driven approach, has made huge in-roads in the rapidly growing US market.

The company’s new West Virginia license marks a quintet of US state approvals for the company in less than a year with existing licenses in New Jersey, Pennsylvania, Indiana and most recently in Colorado, with each market showing rapid growth since launch.

West Virginia regulated online and mobile sports betting in August 2019 and currently has three tier-one operator brands live with online and mobile betting options. is a finalist in the Affiliate of the Year category at this year’s EGR North America Awards.

Fintan Costello, Managing Director,, said: “We’re delighted to have been given approval in West Virginia, just two weeks after we celebrated going live in Colorado.

“We now have five licenses in total and are presenting millions of players with the optimum sports betting and gaming options before they commit to opening a new online betting account.

“Our aim is to help players ‘play with more’ within a safe and responsible environment. We are very much in favor of regulation and we are delighted to have made huge strides in five rapidly growing state markets.”

In March research carried out by using Google Trends uncovered a 100% rise in internet searches for ‘online casino’ across North America since the closure of major land-based gaming venues and cancellation of live sport.

The tipping point came on 12th March when more US players searched for ‘online casino’ than ‘sports betting’ with numbers doubling in the following two weeks.

Since the repeal of PASPA in August 2018, 17 US states have regulated sports betting with only five, including Delaware, Michigan, Nevada, New Jersey, and Pennsylvania opening up igaming.

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