Real Estate Digital Marketing Company Ylopo Announces SaaS Integration – AiThority - Freelance Rack

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Wednesday, May 27, 2020

Real Estate Digital Marketing Company Ylopo Announces SaaS Integration – AiThority

Partnership will leverage Homebot’s home valuation content marketing system to boost Seller Lead Gen, Seller Nurture, and Seller Communication for agents and lenders on the Ylopo platform

Partnership will leverage Homebot’s home valuation content marketing system to boost Seller Lead Gen, Seller Nurture, and Seller Communication for agents and lenders on the Ylopo platform.

Ylopo, one of the fastest growing and most innovative digital marketing companies in real estate, has partnered with Homebot, which specializes in connecting lenders and real estate agents with homeowners. Recognized for its success in automating long-term home valuation marketing and for its widespread use in the mortgage industry, Homebot’s home valuation digest will be integrated into the Ylopo platform to better nurture the real estate agent’s existing seller database and help produce a new and consistent stream of seller leads.

Ylopo helps real estate agents, teams, and brokerages scalably generate leads, nurture their database, market listings, and build brand awareness using an array of automated online advertising and marketing tools, including IDX search and custom branded sites, Facebook, Instagram, and Google dynamic ads for real estate, Dynamic remarketing/retargeting, Artificial Intelligence powered lead communication (RAIYA) and DyVa, its dynamic video ad campaign product.

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“Ylopo is a true innovator in this space and we feel strong kinship in that regard,” said Ernie Graham, CEO of Homebot. “Our content and campaigns are an ideal match for their marketing solutions, and today’s homesellers need information and direction, we think this will help on all fronts.”

The ongoing marketing “reach-outs” to the consumer, which can be set for a number of different intervals, helps homeowners understand the nuances of a home’s financial position, ranging from current market value and refinance options to insight into the myriad ways home ownership can better augment personal wealth. Emails come in the form of colorful, easy-to-read, shareable visuals using charts, graphics, and simple, intuitive designs.

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Ylopo has built two-way integrations with some of the most widely used CRM platforms in the industry such as Follow Up Boss, Firepoint, Sierra Interactive, Salesforce, LionDesk, and Infusionsoft. By integrating with Homebot, Ylopo pushes further ahead with its strategy to partner and build seamless integrations with other best-in-class technologies.

According to Ylopo CEO Howard Tager, “This is a partnership that has made a ton of sense to the founders of both Ylopo and Homebot since the very first time that we started brainstorming a possible integration and now to see it finally come to fruition and become a reality for our clients is beyond exciting! Every time a homeowner engages with their Homebot digest, an “early warning” signal is being sent to the real estate agent of a potential listing opportunity or to the lender of a potential refinancing opportunity. Game-changer!”

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