7 ways to craft proposals that win jobs – Free Malaysia Today - Freelance Rack

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Thursday, June 25, 2020

7 ways to craft proposals that win jobs – Free Malaysia Today

Discussions among Workana freelancers all over the world have created insights into how the most successful proposals are written. (Rawpixel pic)

Over time, many of the freelancers on the Workana platform have formed a team, maintaining good communication, making recommendations for each other and discussing the topic of proposals, types of clients and even market prices.

These are people with more than 100, 200, and even 300 projects completed on the platform, with one to four years offering their services through Workana.

Here, their vast knowledge of what clients are looking for is brought together.

1. Craft a personalised proposal

The importance of personalisation cannot be understated. Three important points for personalising proposals are:

  • Check out a client’s profile if access is available.
  • Carefully read through the project description.
  • Adjust the tone and style of the proposal to the personality and writing style in the job description.

2. Show them your professional writing style

One’s area of expertise might not be related to writing but if design services are offered and the proposal contains spelling errors, it would reflect an unprofessional image.

To produce a professional looking proposal:

  • Adjust the writing style, being sure to avoid spelling and grammar errors.
  • Make proposals accessible to potential clients instead of relying on unnecessary technical language.
  • Get to the point, always after having greeted the potential client using the name on their profile.

3. Offer information about specific skills for the development of a project

The individual should focus on talking about the specific skills they have that can add value to a potential client’s project.

If there is a chance to mention other skills, do so, but always after the client makes contact upon reading the proposal.

One must:

  • Carefully read the potential client’s project description.
  • Check to see if the client has attached any documents, images, or files for reference.
  • Focus on showing and explaining specifically how one can help them with one’s skills. Do not try to impress: simply communicate the skills from the standpoint of adding value.
Social and communication skills help build trust with a client. (Rawpixel pic)

4. Exercise social and communication skills

Proposals need a human touch. This is interesting, since many freelancers bid on projects as if they were leaving their résumé.

Something must be understood: if a company wants employees to keep a schedule and be skilled robots, they would not look for them on freelancing platforms.

Potential clients on Workana are looking for professionals with whom they can have a relationship of trust. Keep in mind that hiring a freelancer is turning over control. That is why they need to know that they can have good communication with the freelancer.

In light of this point:

  • Greet the client in proposals using the name or title in their profile.
  • Do not present skills as if it were a section on the résumé.
  • Relate abilities to their project, using direct communication.
The client must know that no matter how busy a freelancer is, they are committed to the project. (Rawpixel pic)

5. Tell them they can count on you

Proposals should directly state a commitment to a potential client’s project and that the individual respects their delivery times and is willing to make necessary adjustments to deliverables as needed, on time.

Indicate to potential clients that they can check one’s profile to see comments, projects completed, ratings and other information, including if the freelancer is working on multiple projects and how many.

Clients may think, “If he has 12 projects, he is not going to put the time into my project that I expect.” Make sure to tell them:

  • “I work full time as a freelancer. I have a schedule that allows me to organise my time and guarantee results that will go beyond your expectations.”
  • “Some of the projects I have on Workana only require a couple of hours daily, so I am able to devote the time to your project that it deserves.”
  • “I am always online on the platform’s chat on my computer and my smartphone. You may contact me at any time and I will respond to your messages promptly.”

6. Quote a fair price

This is the most delicate part of a proposal. Some freelancers who are just starting out on Workana are afraid to bid with prices so high that they cannot compete. But consider the following principles regarding this fear:

  • An individual should not be competing with other freelancers, but with themselves.
  • Price isn’t the most important aspect for a valuable client, but rather what one has to offer.
  • Overcome the fear of high bidding and value the work done and one’s level of knowledge. Study the market and charge what should be charged.

The best clients are not attracted by low prices. Clients who want results are willing to pay what the individual’s services are worth without it mattering that others, with less experience and reliability, are offering them a better price.

So, evaluate the time and effort that must be invested, the knowledge that one can contribute to the project and the effectiveness of the solution on offer, and submit a bid at a price that is fair and beneficial.

7. Guarantee results

Lastly, keep in mind that the client wants results. And those results should line up with the vision they have for their business. This is why a guarantee must be made in the proposal.

When clients can visualise what they will achieve through someone’s services, they are willing to take the risk, since all the elements leading up to the guarantee, such as the personalisation of the proposal, the professionalism reflected in the writing, skills, the confidence that they can count on that person and their knowledge, as well as a fair price, will allow them to trust someone’s word.

And that is how to put together a winning proposal. But remember:

  • The client expects direct communication from freelancers’ proposals.
  • They expect a clear explanation of one’s contribution to their project.
  • They expect the individual to inspire confidence and trust.

Click here to find out more about Workana to start hiring or enlisting as a freelancer.



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