How digital marketing expert Paul James leveraged his YouTube channel to garner new clients for his agency – London Daily Post - Freelance Rack

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Thursday, June 18, 2020

How digital marketing expert Paul James leveraged his YouTube channel to garner new clients for his agency – London Daily Post

Earning money online can be difficult, but it’s much easier when there’s an expert who can help you lave your mark and decide on the best way to pursue your dreams. Digital marketing expert Paul James uses his YouTube channel to teach people about marketing their businesses online. Posting videos has helped him grow his own digital marketing business into a huge success.

Paul James is dedicated to helping everyday people use digital tools to create a successful online business. One of the ways he does this is using his YouTube channel “iampauljames,”. “When I started my YouTube channel in 2011, I didn’t take it all that seriously,” said Paul. “I only posted occasional updates about search engine optimization.” During this time, he was running a six-figure digital marketing agency that helped businesses rank on the first page of Google and generate leads. “I knew I wanted to help people achieve their marketing dreams and live the life they wanted, but I felt like I wasn’t reaching as many people as possible.”

So in 2017, James decided to try to become a YouTuber in earnest. He’d built about 10,000 subscribers over the years, but he knew he could expand that quickly through hard work. “I started posting three times a week instead of just when I felt like it,” said James. “I also started focusing on improving the quality of my content and my thumbnails.”

In only about eight months, Paul James passed 100,000 subscribers on the platform. “I was making about $45,000 a year from ad revenue alone,” said Paul. “Plus, I was able to leverage my success there to draw attention to my digital agency.” Paul leveraged his YouTube channel to propel his digital agency into seven-digit revenue

“An online presence can do wonders to grow your business,” said James. “It showed potential clients that I knew what I was talking about and that I could offer them significant value if they hired my company to help them. This route also took less time, which was enticing to many busy business owners.”

Now, Paul James is focusing on his YouTube channel even more and promoting his latest software called DialHawk. It allows small business owners and digital marketing companies to track calls and optimize their business. “Promoting myself is always important,” James said, “but the only reason it works is that I have many things of value to offer. If I wasn’t making quality videos with great tips, I wouldn’t be in the position I’m in today.”

Marketing is one of the most essential parts of having a business. Digital marketing expert Paul James is excited to help people master the best techniques to grow their businesses and achieve complete success. Whether it’s through his digital agency or his growing YouTube empire, Paul James remains focused on the road ahead.

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