Is Content Marketing Play an Important Role in Digital Marketing? – Digital Market News - Freelance Rack

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Saturday, July 11, 2020

Is Content Marketing Play an Important Role in Digital Marketing? – Digital Market News

Technology is evolving day by day, therefore is everybody connecting to it. Marketing approaches took a sharp turn recently and paved the way to introduce digital marketing to all the internet businesses available. Though everyone regarded it as an expensive and complicated approach first, it’s slowly being a necessity for all your small and big businesses.

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Digital marketing includes a lot of elements, and today we will discuss how content marketing is the vital among them all. But before getting into further details, let’s get to the fundamentals.

What Is Content Marketing?

Traditional marketing is fading away pretty fast, and every marketer is getting excited about finding an effective option to enter the era of content marketing.

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Content Marketing is a strategic online approach that is aimed at creating and distributing relevant, valuable, and compelling content to its readers to achieve maximum visitors on its website without having to be promotional concerning the company and its particular services.”

Read that definition again and understand the worth of good content. It not merely attracts more visitors to your internet site like a magnet but also keeps them lingering upon your profile in a longer run, thus being the most effective way to operate a vehicle your online marketing campaigns.

Content marketing is more of dedication than a campaign. Below, I’ve talked about some principal reasons that justify this statement.

1. Slides Your Brand Into the Audiences’ Minds

Content ‘s search began in the very first place.

– Lee Odden

You see, it’s the beauty of content marketing – it grabs the interest of most audiences without even pitching them concerning the products or services you provide. How? I’ll explain this with an example.

Let’s say, you Google the recipe for egg-less chocolate cake, and notice the weblog that popped up at the very top out of 83,00,000 search engine results? You perceive that it has ranked the highest, therefore it might have the very best content.

Moreover, each and every time you look for the exact same recipe, you witness almost the same results, and that means you prioritize reading the top-most blogs within the others. These blogs might have back-links for their website. You click on them because you see them relatable. As a result, you go through their site and come to learn about the services that the marketer provides. Bingo. Great content always wins the audience.

2. Enhances Search Visibility and Website Ranking

The best spot to hide a dead human anatomy is page two of Google.

Have you ever read that quote before? Well, now, you did.

When you search well for a product or service, you simply read the content available on the very first page. You, most probably, don’t even go past the first five results, forget about simply clicking the second page. A website, ergo, needs a solid SEO to simply help rank on the first page, and content marketing is amongst the most effective approaches to do so.

Every new blog you add on your website becomes a fresh page for Google to index. High-quality content made up of targeted key words increases perceived expertise, relevance, and trust on a web site. It contributes to more backlinks from other sources, which, in turn, increases the domain authority. Higher D/A implies higher ranking and higher organic search visibility. Thus, an electronic digital marketer must make sure that they create the best quality content possible.

As a known matter of fact, even web sites with low DA/PA rank quickly with relatable and valuable content for the masses.

3. Can be Utilized by Literally any Industry

Is there any topic where you can not find home elevators Google? Of course, there isn’t. When it involves crafting content, one can do this for almost any topic beginning with assembling a lego game to developing a motorcycle from scratch.

Your brand becomes more approachable for the viewers if you supply them with insights concerning the topics that you cover in your organization. There is nothing that falls in to the category of harmful content. You can create content for any niche you want to. You don’t need to add or come up with such a thing new. Just rewrite what you know in a way that others on the Internet didn’t do.

Page One Power explains this phenomenon perfectly with their quote, “You don’t need to reinvent the wheel; you simply need to share your unique perspective on why the wheel is important.

4. Prime Source of Driving Traffic and Engagement

Traditional marketing talks at people. Content marketing talks with them.

Doug Kessler

Better content generate interest. The more your audience shares your blog, the more new viewers visit your site, and the more your existing customers feel connected to your brand.

When you have interesting content, your users may have reason to stick around your website, reading further topics and coming across more of the services that you provide. Thus, it becomes more convincing to allow them to believe in your services. You may also keep your audience engaged in your social media platforms using automation tools like Socinator, Hootsuite, BuzzSumo, etc.

Another way to effortlessly channel your creativity in to your content is via guest posts. When you provide content to the external publications as a guest, you get the opportunity to link your internet site and services there. This way, your website gets exposure among the readers on their site. By this on a niche site with high D/A and good traffic, a marketer can earn thousands of audiences with just one guest post.

5. Assists You in Adapting the Changing Trends

How could you deliver what your consumers prefer in the event that you don’t learn about it in the first place? So, speak with them throughout your content, and try to determine what they want centered on their response.

We need to stop interrupting what individuals are interested in and be what individuals are interested in.

Craig Davis

The aim of crafting content just isn’t limited to gaining more and more audience. As an online marketer, you need to help keep an eye on the changing trends and shape your strategies accordingly. Talk to your audience about anything, in general. Write an article on a recently available Instagram update, any upcoming technology, inclination towards a wholesome lifestyle, the influence of social media- anything that resonates around your organization, yet sounds trendy for the readers.

Analyze your posts and record everything- audience reach, quantity of shares, click-through rate, etc. This way, you get to learn about the type of posts that your audience likes and talk about the services they need from you.

6. Fills the Gap Between a Buyer and a Seller

Content marketing is most of the marketing that’s left.

Seth Godin

Let’s say you build the following big thing in the marketplace. You produce the best marketing strategies, and today, your brand becomes pretty popular among the potential audience. What next? How will you convince them to purchase what they see? How will they know that your product is valuable for them if you don’t tell them directly about it?

People, these days, wish to learn about things before they buy them. Convincing them becomes a lot easier with content, be it on a search engine or perhaps a social media site. Content could be the only thing that bridges the gap between marketing and sales in the journey of a buyer.

Good content provides answers to the questions your buyer has regarding how, what, where, and when as long as they buy your product.

The purpose of any advertisement agency remains the same- to convey the best message to the viewers about the products and services displayed. This process becomes much more effective and seamless with content marketing.

7. Reaches A Myriad Of Audience

This point can be as obvious since the noonday sun. One of the main causes of brands going digital from traditional could be the amount of exposure that they are planning to get with this particular shift. In the words of Jeremiah Owyang, Founder of Crowd Companies-

Google could be the new corporate homepage.

Folks of the Internet make things go viral in almost no time (we all know about the egg that broke the Internet). Your brand can reach a large number of potential leads when marketed correctly.

With 4.48 billion active users there comes plenty of online competition. If your articles is relatable, it will grab maximum eyeballs, will make sure your brand remains at the top of their mind, and will work with you in getting conversions, not merely clicks.

As we already discussed above, you get maximum site visits when your content ranks on the first page of the search engines. It helps build trust in the minds of the readers and increases your brand reliability, ergo increasing your revenues exponentially.

Wrapping It Up

If you imagine that content is the king, you probably need certainly to expand your vision. It is not the king. It is the whole kingdom. As you might decipher how essential it is becoming in the planet of digital marketing, it’s pretty safe to say that content drives the online market more than we expect.

The information we gather from the Internet is becoming one of the primary sources of knowledge. Folks rely a lot on the online content and find it very credible. Thus, every marketer has to focus on the sort of content they create in order to stand out one of the competitors in their audiences’ eyes.

Content is, indeed, driving the online market, and probably it will keep doing so in the near future.

Let me know basically missed such a thing in the comments below.

Image Credit: Toa Heftiba, Pexels

Sumit Ghosh

Renowned performance marketer, user acquisition expert, and a product fanatic from Bangalore. He is just a prominent speaker in masterminds and events in the performance marketing space. Sumit is the Founder of Socioboard, which owns products like PowerAdSpy, Socinator, Gramboard, DominatorHouse, and mobile apps in the social networking automation space which have countless users.



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