Fisher-Price launches work-from-home play set with laptop, smartphone – Business Insider – Business Insider - Freelance Rack

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Wednesday, August 12, 2020

Fisher-Price launches work-from-home play set with laptop, smartphone – Business Insider – Business Insider

  • Fisher-Price is launching a new collection of toys designed for kids whose parents are spending more time at home due to the pandemic. 
  • The collection includes play sets promoting remote work, at-home fitness, and “staycations” — or vacations spent at home.
  • About half of employed Americans reported always working from home in May, according to a Gallup poll.
  • Visit Business Insider’s homepage for more stories.

Fisher-Price is launching new toys on Wednesday that encourages kids to role-play working from home.

The “My Home Office” playset, available starting Wednesday for $24.99, features a laptop with four fabric “apps,” a smartphone, headset, and coffee cup.

The playset is part of a new “Mini-Me” collection designed for babies and preschoolers whose parents are spending more time at home due to the pandemic.

“As many parents and caregivers across the country are continuing to work from home, this preschool role-play set enables kids to do the same,” Chuck Scothon, Fisher-Price senior vice president and Mattel global head of infant and preschool, said in a statement.

Fisher Price

The play set features a laptop, smartphone, headset, and coffee cup.
Fisher-Price

About half of employed Americans reported always working from home in May, according to a Gallup poll.

Many working parents are simultaneously juggling work and caring for their children, as most schools and childcare centers remain either fully or partially closed.

Meanwhile, US toy sales have been surging in recent months, rising 16% in the first half of the year, according to data from NPD Group. 

Fisher Price Baby Biceps

Fisher-Price is also rolling out an at-home fitness “Baby Biceps” play set.
Fisher-Price

Fisher-Price is also rolling out an at-home fitness “Baby Biceps” set with sweatbands and dumbbells and a home-cooking “Cutest Chef” set.

The brand recently launched a “Tiny Tourist” collection that’s “perfect for family staycations” — or vacations spent at home — Scothon said. 

The new toys will be available for purchase starting Wednesday for between $14.99 and $24.99.



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